Promo Copywriter
Job Description
Make an Impact
We’re looking for a sharp Promotions Copywriter to concept and develop engaging omni-channel promotional and brand messaging for Fossil, Skagen and Watch Station. The right candidate will be an energetic self-starter who loves to brainstorm ideas and wordsmith concepts until they’re simple, powerful and resonant.
Your Role:
• Oversee the promotional messaging for Fossil, Skagen and Watch Station to drive engagement and conversion.
• Innovate new content and refresh promotional materials to improve competitive advantage. Have a deep understanding of the most current and effective promotional language within the retail landscape.
• Partner with cross-functional marketing and design teams to develop omnichannel assets on direct-to-consumer channels, including but not limited to: store, email, website, paid media, SEO and special brand initiatives.
• Amend, revise or redevelop copy in response to feedback from stakeholders swiftly and with a positive, solution-driven attitude.
• Proofread, review and edit materials for accurate use of grammar, brand voice and technical accuracy, making note of in-house style guidelines across multiple brands.
• Collaborate closely with copy team members, art directors and designers to ensure consistency of brand copy tone and style with visual tone and style.
• Complete all assigned work on time, providing regular status updates to manager.
• Proofread, proofread, proofread, proofread, proofread. Proofread? Proofread.
Who We Are
At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values – Authenticity, Grit, Curiosity, Humor and Impact – each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!
Your Skills
• Bachelor’s Degree in English, Journalism, or other related field is highly desired.
• 2-5 years of professional writing experience is essential and required.
• Multiple brand, agency or fashion retail industry experience is highly desired.
• Strong command of English; proficiency with a variety of writing styles is required.
• High level of attention to detail.
• Ability to prioritize and work well under pressure.
• Familiarity with Workfront is a plus, but not required.
• Great creativity and conceptual thinking is a must.
• Portfolio or blog site required for interview consideration.
• Candidates will be asked to complete a copy project in consideration for this opportunity.
Accommodations Statement
We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at [email protected].
The pay range for this role is $60,000 – $80,000. The actual salary offer will take into account a wide range of factors, including skills, experience and location.
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The Perks
• Comprehensive benefits package inclusive of health and well-being services
• 401(k) match and education on retirement planning
• Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
• Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
• Hybrid working schedules
• Tuition Reimbursement on approved programs
• Fossil Merchandise Discounts